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November 28, 2017

After sponsoring my own book signing and participating in three bookstore book signings, I learned some valuable lessons. Based on my experiences, I want to share what I learned. 

I think most authors having a book signing will admit that they can be time consuming and...

November 24, 2017

All the local authors I knew were excited because Barnes and Noble was putting a store in The Villages, Florida. I couldn't speak for anyone else but what an opportunity to have a book signing at Barnes and Noble. It was like a validation.

I met with the Barnes and Nobl...

November 23, 2017

Although my mail order book sells were going well and the stack of books in the garage was going down, I still had a lot of books to sell. This forced me to contact one of the used bookstores regarding me having a book signing.

With trepidation, I took a deep breath and...

November 21, 2017

After my first bookstore book signing, I was feeling pretty good. Maybe a little too confident.

I had an appointment to see the second "used" bookstore owner and for some reason my gut told me not to agree to the book signing, but I did. 

The owner and I agreed upon a da...

November 17, 2017

I sat at the computer composing a letter to send to my out-of-town relatives and friends. I kept the letter to one page, wanting to keep it simple.

I announced the release of my book, provided the synopsis, cost, and how to order it. I should have talked to Lamont or M...

November 15, 2017

On the day of the book signing, I was a nervous wreck. Thank God for Lamont and Marlene. They were my rock and anchor. At the location, they took care of everything.

I'm not sure why my nerves were on edge. I sent out 50 invitations and Marlene had received 45 people ca...

November 11, 2017

Marlene and I talked for many hours as to how I could sponsor my own book signing. When the meeting ended, I left Marlene, overwhelmed with everything I had to do.

I arrived home and Lamont looked at me and asked, "What's wrong?"

"As we discussed, I'm sponsoring my own b...

November 8, 2017

Okay, I was ready to develop my marketing plan even though I only had one idea--have a book signing. 

At least I could brainstorm my ideas with someone. Thank God for my friend, Marlene.

She and I met and for several hours discussing how to go beyond having a book signin...