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November 17, 2017


I sat at the computer composing a letter to send to my out-of-town relatives and friends. I kept the letter to one page, wanting to keep it simple.


I announced the release of my book, provided the synopsis, cost, and how to order it. I should have talked to Lamont or Marlene before I agreed to pay postage for anyone ordering my book.


That was a big mistake. After I ran the numbers, I realized that I'd lose money on all out-of-town book sells. Well, it was too late, the letters had been mailed.


Two weeks later and to my surprise, I had mail-orders for my book. One disappointment was my relatives. Many of them wanted me to send them a "free" book.


Once again, I was excited that someone was buying my book. Marlene suggested that I keep a list of who was buying my book so I'd have an idea of who might buy my next book.


I kept my tracking simple. I used Excel and entered all the information that I knew such as name, address, telephone number, and email addresses.







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